Revolutionizing Street Magazine Sales: fiftyfifty Goes Online with Lottery Action
In the heart of Düsseldorf, the street magazine fiftyfifty has been making waves since its inception in 1995. Created by individuals experiencing homelessness or precarious living situations, this magazine offers a unique opportunity for vendors to earn income and take on a social responsibility. With each sale, fiftyfifty vendors keep half of the proceeds, empowering them to improve their financial situation.
Transition to the Digital Age
As the world increasingly shifts towards digital media consumption, the team behind fiftyfifty faced a pressing question: How can an online edition continue to provide income and social connections for the street magazine vendors? Enter the innovative solution: the “Obdach-Los” (Home-Lottery). Priced at 2.80 euros, these lottery tickets offer buyers a chance to support the vendors directly while unlocking access to the online edition.
Support from Rock Legends
Rock band Die Toten Hosen, led by guitarist Michael Breitkopf, has long been a supporter of fiftyfifty’s mission. Breitkopf expressed his delight in participating in the “Obdach-Los” initiative, highlighting the dual benefit for both vendors and buyers. With each ticket purchased, everyone is a winner, fostering a sense of community and support for those in need.
Community Collaboration for a Brighter Future
The recent handover of 1,000 red lottery tickets by Mayor Stephan Keller to the Youth Vocational Assistance marked a significant milestone. As these tickets circulate, the chance to win prizes like a signed bass guitar from Die Toten Hosen or unique artwork from Helge Schneider provides excitement for all involved. This collaborative effort not only supports the vendors but also creates opportunities for young individuals undergoing vocational training.
From the jubilant faces of the youth participants to the dedicated work of the street vendors, the “Obdach-Los” initiative embodies a spirit of unity and empowerment. As the second round of lottery tickets hits the streets, offering enticing prizes like a trip to Paris and artwork by Klaus Klinger, the community eagerly anticipates the outcomes. With each ticket sold, a step towards a brighter future for all involved is taken.
